Xbox is “working with top-class developers on truly groundbreaking” projects in Japan, says senior producer

Xbox has never had a strong foothold in Japan.

Historically, Xbox hasn’t been a hit in Japan. Microsoft has only sold about 2 million consoles in the region over the last two decades, from the original Xbox to the Series X and S. It’s still fighting for a stronger presence though, according to the Xbox Publishing wing.

Recommended Videos

Senior producer Matt Smith made as much known on Twitter. “My team here in Japan is growing,” Smith said. “We are working with top-class developers on truly groundbreaking product for Xbox.” While we don’t know what that “groundbreaking product” is, we do know that Smith is hiring for a few roles to make it happen. Xbox Publishing is seeking a senior game build engineer, software engineer, senior software engineer, and senior technical producer for the Japan team. Those listings don’t give us any insight as to the new product either, as they only ask for general game design qualifications.

https://twitter.com/ffs_matt/status/1516653143391719426

Xbox has tried a few different strategies to win in Japan over the years. It’s been a part of the Tokyo Game Show, although last year’s conference had no new games from Xbox. It also launched the Series S in Japan with a significant price cut. Perhaps another studio acquisition could be the move for Microsoft to make. Currently, Xbox Games Studios has plenty of renowned teams like ZeniMax Media and Bethesda under its wing, and the impending $70 billion Activision Blizzard buyout will be the largest in game history once finalized.


Gamepur is supported by our audience. When you purchase through links on our site, we may earn a small affiliate commission. Learn more
related content
Read Article Stardew Valley 1.6 Update Release Date Announced on Game’s Anniversary
Stardew Valley 1.6 Update Release Date Confirmed
Read Article Pokemon Go Teases New Season and Fans Are Confused
Pokemon GO World of Wonders Season
Read Article Pokemon Go Tour Bonus Gift Leaves Fans Hilariously Underwhelmed
Pokemon Go Tour Bonus Gift Code Redemption
Read Article Fans Make Pokemon Day Bingo Cards To Share Their Outrageous Predictions
Pokemon Day 2024 Predictions Bingo
Read Article Helldivers 2 Fans Debate Unfair Negative Review Situation on Steam
mixed reviews helldivers 2 featured image
Related Content
Read Article Stardew Valley 1.6 Update Release Date Announced on Game’s Anniversary
Stardew Valley 1.6 Update Release Date Confirmed
Read Article Pokemon Go Teases New Season and Fans Are Confused
Pokemon GO World of Wonders Season
Read Article Pokemon Go Tour Bonus Gift Leaves Fans Hilariously Underwhelmed
Pokemon Go Tour Bonus Gift Code Redemption
Read Article Fans Make Pokemon Day Bingo Cards To Share Their Outrageous Predictions
Pokemon Day 2024 Predictions Bingo
Read Article Helldivers 2 Fans Debate Unfair Negative Review Situation on Steam
mixed reviews helldivers 2 featured image
Author
Tony Wilson
Tony has been covering games for more than a decade. Tony loves platformers, RPGs and puzzle games.